I am a regular contributor to the World Food Programme. Generally we have no idea where our donations reach. Here is an exception (Kiruba's Weblog). Any donations done through Rupya.com are distributed through people like Kiruba. And it is great to have such visibility to the relief work. Pictures speak more than words.
Kiruba and Ganesh (not me, his last name is Siddhamali and he hosts Rupya.com), Good job guys! Keep up the good work.
The Hindu has written an article mentioning Kiruba and Rupya.com.